To families

Your safety is our first priority! All the products we offer (to retailers) are certified by the highest industry standards* and we are confident that they are the safest baby products and baby carriers you and your family can get (if we won't use them, we wont offer them!).

We also offer, in collaboration with manufacturers, a product registration system so that you don’t have to worry about anything: we will keep you informed at all time.  

Like you, we are parents and we want you to enjoy the time spent with your kids as much as we do, and as safely as we do!

*Industry standards for Baby Carriers are ASTM F2907-15 (Slings), ASTM F2236-14 (SSC's) and EN 13209-2:2005.

To retailers

We are working closely with retailers of all sizes accross Canada, to allow every family to have access to high quality baby products and accessories. 

We offer sales and safety trainings to retailers, not only to ensure that the latest recommandations and best pratices are shared to customers, but also to help management and staff to be more comfortable with the use, the teaching and the presentation of their babywearing products. 

We are pleased to help you promote products by offering free marketing and promotional materials that fits your business needs and we also have a Certified Babywearing Consultant on board, to answer every question you may have, and to support your staff by providing babywearing trainings targeted specifically to your clientele.

To manufacturers

As a member in good-standing of the BCIA (Baby Carrier Industry Alliance), we promote best practices and all of the latest recommandations of the industry, notably in regards of applicable safety standards (ASTM/EN). It is essential to us that the people we work with are working towards the same goals as we are: promoting north american babywearing best pratices. 

We will work with your company by offering our support, expertise and services, in order for each and every of your babywearing products to become compliant with EN and/or ASTM standards, as well as CPSIA and CCPSA requirements. 

Should you need help with translation (English & French), instructions and safety recommandations, or even registration system, it will be a pleasure to assist you and help you achieve your goals!